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With email, it’s the senders name that gets the opens
Presenting users with a from name they are already familiar with is the most effective way to drive up open rates according to the December 2012 survey of US internet users conducted by email marketing...
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LastMinute’s Winning Mobile Email
As a follow up to our previous post about the mobile optimised email by Foodily, We bring you part #2 which is featuring…. lastminute.com Last Minute is a travel deal site that gives you access to last...
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It’s official – over 50% of email opens are now on mobile
As smartphone and tablet usage continues to grow, mobile has become an absolutely crucial part of email marketing strategy and with email opens steadily increasing on mobile devices this has become...
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Using Video in Email To Increase Clickthroughs, Engagement and ROI
Consumers are flocking to online video, watching more than four billion videos on YouTube each day. Among 18- to 34-year-olds, smartphones now match desktops and laptops as a video delivery device,...
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Email is crushing Facebook and Twitter for Online Sales
Customer acquisition via email has quadrupled over the past 4 years according to the recent Custora eCommerce Customer Acquisition Snapshot Report. The last few years have seen huge changes in the...
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Email ranks as top category for time spent on mobile devices
Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross channel marketing, reveals that if the time spent on the Internet for personal computers was distilled...
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The best days and times for sending promotional emails
Did you know, a whopping 65 percent of email recipients engage with promotional email in the afternoons and evenings. Yet according to a recent report by Retention Science, marketers tend to send...
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Why email is still the king of all digital channels
It has been said that ‘email is the Swiss Army knife of marketing’ and is one of the most widely used digital channels in your marketing arsenal. For most marketers, email costs the least but gives the...
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What to do when you forget your subscribers name
Uh oh, you just sent an email out with Hi {Name} as the salutation. Or even worse the names were there but they didn’t match up and Sally got an email that said ‘Hi Bob’. This is one of the most common...
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The Innocent News
It’s great when a brand sends emails that are so true to it’s brand, that you can almost hear them speaking and taste their product through the email. One such company is Innocent Drinks, who do the...
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